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Peet's Coffee
In Ghana
This project involves taking a North American CPG product and envisioning a design launched in Ghana. For this, I chose Peet's Coffee as my product, with coffee being a popular drink of choice and production in Ghana.
Drafts and Sketches
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For culturally accurate deliverables, I studied artistic cultures of Ghana. I made sure to take note of color palettes, patterns, and symbolic structures that reflect historical and cultural aspects.
My drafts were largely inspired by kente (a Ghanaian textile, made of handwoven cloth, strips of silk and cotton) and Asante Akrafokonmu (Cast gold disks called akrafokonmu - soul washer's disk)
Deliverables
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